Perkfull

Privacy Policy

Last updated 31 July 2026

This Privacy Policy explains how Perkfull(“we”, “us”) collects and uses your personal data when you join and use a digital loyalty card offered by a merchant on our platform. We process personal data in line with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).

Who is responsible for your data

The merchant whose loyalty program you joined is the controller of your data for that program. Perkfullprovides the technology and processes data on the merchant’s behalf, and on its own behalf to operate and secure the platform. Your Perkfull account itself (your sign-in identity and the cards you hold across merchants) is operated by Perkfull in its own right — it is not affected if one merchant closes its program.

What we collect

  • Contact details you provide: first and last name, and a mobile number or email address.
  • Your birthday, only if you choose to provide it (used for birthday rewards).
  • Loyalty activity: stamps, points, visits, rewards earned and redeemed, and the outlet where this happened.
  • Your marketing preferences and consent, and technical data needed to deliver and secure the service.

How we use it

  • To create and run your loyalty card and show your progress and rewards.
  • To send transactional messages, such as the one-time codes that verify it is you.
  • To send offers and updates only if you opt in — you can opt out at any time from your card.
  • To prevent fraud and abuse, and to keep the service secure and working.

Legal basis

We rely on your consent (which you give at sign-up and can withdraw), on the performance of the service you requested, and on our legitimate interest in operating and securing the platform.

Sharing

We share your data with the merchant whose program you joined, and with service providers who help us deliver the service (for example SMS and email providers), under confidentiality obligations. We do not sell your personal data.

Retention

We keep your data for as long as your loyalty card is active, and thereafter only as required for legal, accounting or fraud-prevention purposes. You can delete your data at any time (see your rights below).

If a merchant closes its account or program, your card and activity in that program are permanently deleted within 14 days. Your Perkfull account and your cards with other merchants are not affected. A pass saved to Apple or Google Wallet simply stops updating — you can remove it from your wallet at any time. Deleted data may persist in our encrypted backups for up to 30 days.

Your rights

  • Access, correct or update your data.
  • Withdraw marketing consent at any time from the “Details” panel on your card.
  • Delete your data — the “Delete my data” option on your card removes your profile and all your cards.
  • Object to or restrict certain processing, and lodge a complaint with the UAE Data Office.

Contact

Questions or requests: [email protected].